Caregiver Recruitment: Why Senior Care Companies Constantly Hire New Caregivers Weekly

Caregiver recruitment is an ongoing task as the senior care industry presents some unique factors that are not present in other industries.  Marketers like to track the "life-time" value of a client.  How much does it spend to market to a new client and then based on the length of time you will have the client, does the amount of money spent on marketing make sense?  in senior care, life-time value rings with reality.

Senior home care agency owners know that sometimes a client will begin senior care services and tell you that doctors have told them they only have a couple of more years to live and they will then live for many years beyond this.  Likewise, I have seen many hospice patients be discharged from the hospital and have life spans which were exactly opposite of what the doctor had told them.   I once started senior home care services with a senior who had just decided to move to hospice and he looked great and was completely mobile and functional when he went home from the hospital but once he was home he passed away the next day.  I have also provided senior home care services for a hospice client who was only suppose to have a few months to live and she lived for 4 years.  Each summer she would stash her fur in the storage unit for safe keeping and then need to pull it out in the winter again and tell us she was so glad she had not given it away.

As a hospice nurse told me, "people die when they are ready".  She had witnessed the spiritual aspect of leaving this world over and over again and after seeing so many different situations I began quoting her words to families with loved ones going onto hospice care.

This is exactly why senior care companies must hire new caregivers each week - - - to keep up with new clients who suddenly need senior care services (when deciding to leave the  hospital and begin hospice care) and when a family member discovers a senior has developed memory loss and is no longer safe to care for themselves or when a senior falls and breaks their hip - - in all of these instances senior care must start quickly.

Caregiverlist's Employment Index confirms senior care companies hire from 3 to 6 caregivers each week.  In addition to a constant flow of new clients, senior care companies must also keep up with the ever-changing schedules of their current senior clients as adult children may suddenly need to go away for the weekend or have more hours of service certain weeks.  In addition, the senior care companies must be able to plan for days off for C.N.A.'s and professional caregivers.

Refer-a-Friend to be a Caregiver or C.N.A. and be entered for a chance to win a $50 gift certificate and introduce someone to the fulfillment of working as a senior caregiver.  Anyone interested in working as a senior caregiver may apply for a job on Caregiverlist, the nation's only professional senior Caregiver Career Center created by senior care professionals.  You may also take a 10-hour online training course to learn more about the skills taught to professional caregivers.



Caregiver Recruitment: Caregiverlist Employment Index Profiles 40% Growth

Senior care has become an industry!  This is not news to those of us who have been in the industry for the last decade but it is interesting to actually take a step back and look at the actual growth that has occurred, even during the recession. And as the number of seniors will only continue to grow and as technology will allow for more innovative care solutions, it is interesting to review the industry growth for those growing their careers in senior care.

Senior home care services have grown by more than 40% since 2008.  In addition to the franchise corporations, there are more than 1,000 independently owned senior home care agencies that have launched (entrepreneurs launching businesses on their own or corporations launching a private duty home care division).  Caregiverlist has more than 3,000 of these independently owned companies as subscribers.  Some are smaller than others but these are licensed senior home care agencies providing professional senior home care services.

Caregiverlist's Employment Index highlights the growth of the senior care industry which includes the growth in senior care jobs for certified caregivers.

Senior caregiving services are rarely provided by direct-hire caregivers.  This is because senior care is complicated - customized training is required along with benefits that meet national and state laws such as payroll taxes (a person caring for a senior should also be able to collect Social Security benefits, right? And have the protection of Worker's Compensation Insurance and Unemployment Insurance since eventually a senior will indeed pass away or get better and the caregiver will need to look for a new caregiving job position).

Licensed senior care companies follow all state and federal employment laws and also provide caregiver training which is now mandated in many states such as Illinois (8 hours of training must be provided for professional caregivers each year) and New Jersey which mandates Certified Home Health Aide (C.H.H.A.) training for all caregivers working with seniors in their homes.

Caregivers deserve to be treated well - senior care can be very difficult work as you are managing both the physical care needs and the emotional care needs of the senior.  Many times seniors are dealing with the deaths of their own friends and family members.

Professional senior care companies provide case managers and professional care plans.  One of the reasons senior care has been moving to the home is because seniors realize that one-on-one care delivers higher quality care and Medicare does not pay for long-term care.

Requests senior care services and rates from senior home care agencies (licensed) near you and research the costs of senior care in your area on Caregiverlist, created by experienced senior care professionals. Remember that Medicare only pays for short-term nursing home stays after a major hospitalization and very low-income seniors qualify for Medicaid and you can learn about the Medicaid qualifications in your state in Caregiverlist's By-state section.




Caregiver Pay Average $10 per Hour and $120 per day

Caregiver pay results from the Caregiverlist Employment Index compiled from survey results of more than 18,000 professional caregiver job applicants in 2012 shows $10 per hour and $120 per day as the national average for professional caregiver pay.  

Caregiver pay at this rate is higher than the national minimum wage of $7.25 per hour and higher than the majority of minimum wages nationwide (states and cities may pass their own minimum wage laws and as long as they are more than the national minimum wage requirement, they will over-ride the national law). You may review minimum wage laws nationwide on Caregiverlist's By-state section.

Ten states passed an increase in minimum wage effective January, 2013, including Arizona raising their minimum wage to $7.80.  Other states raising minimum wages included Missouri increasing to $7.35 per hour, Colorado increasing to $7.78 per hour Ohio increasing to $7.85 per hour.

Meanwhile, two municipal cities in California require a much higher minimum wage, with San Francisco's minimum wage at $10.55 and San Jose's minimum wage at $10 per hour.  Of course, cost of living is higher in these cities which also enjoy being located in Silicon Valley, home of a higher percentage of millionaires due to the luck of the stock options for employees working for the fast-growth technology companies.

Caregivers will continue to be needed in the growing senior care industry which has experienced a 40% increase in the number of senior home care companies since 2008.

Becoming a professional senior caregiver requires a caring personality, successfully passing a criminal background check and basic caregiver training which can be obtained online or from the hiring senior care company.  Apply to be a senior caregiver with a professional senior care company in your area or refer-a-friend to be a senior caregiver and win a $50 gift certificate.




Veteran's Aid and Attendance Benefit: What Caregivers Need to Know

Veteran's of America's wars definitely deserve to be cared for in their senior years, and one of the benefits of being a veteran is having senior care benefits for care in your home for both the veteran and the veteran's spouse.  This benefit is called:  Veteran's Aid and Attendance or VA Aid and Attendance Benefit.  Never heard of it?  You aren't the only one but here are the details of this benefit program and how a veteran can qualify.

The Department of Veteran's Affairs offers the Aid and Attendance Benefit to help cover the increasing senior care costs for veterans of America's wars and their surviving spouses.


V.A. Aid and Attendance Benefit Basic Requirements for Approval

1. The Veteran must have served at least 1 day of active duty during wartime (review approved war dates).

2. The Veteran or surviving spouse must need assistance with Activities of Daily Living (ADL's) which must be confirmed and authorized by a physician.

3. Financial requirements must be met which include having under $80,000 in total assets (excluding one home and one car).

This benefit can be approved to provide up to $1703 per month for a Veteran and upt  o $1064 for a Surviving spouse to supplement the cost of senior care needs and medical costs.

The Veteran's Aid and Attendance Benefit, once approved, can be life changing for those in need bu the application process is lengthy and difficult to complete.  There are resources available to help expedite the application process ot ensure your loved one receives the benefit they or their souses fought so hard for by serving in a war.

Working with a V.A. Accredited Claims Agent is a good way to make sure your application is submitted correctly.  An accredited claims agent is able to contact the V.A. directly regarding the application and it's status.  Only the applicant (the Veteran or their spouse) is able to inquire about their application and even then, reaching the right channels can prove challenging.

Following is a quote from an accredited claim's agent.  She and her team of accredited agents have had hundreds of applications approved in record time.

"Many people are surprised to learn of this great government benefit, which provides a monthly award to war-time veterans and their surviving spouses. This tax-free benefit has given many elders the opportunity to age-in-place and afford the care they require.  Many have benefited from this generous support and avoided unnecessary nursing home placement.  I strongly suggest that all advocates for war-time veterans and their surviving spouses, in need of financial assistance, look into this benefit." says Katrina Spooner, the V.A. Accredited Claims Agent with The Cameron Group.

Once approved for senior care and the V.A. Aid and Attendance benefit, a veteran will receive a Care Plan and payments will be made to a licensed senior home care agency.  You may begin the process for approval by contacting your medical doctor or a licensed senior home care agency in your area and request senior care.


Guest Blogger:  Lauren Tyner, Caregiverlist Sherpa and a former senior care case manager for a Geriatric Care Manager in Florida. 


Senior-Proofing the Home

Aging in place is an option more in the senior population want to pursue. There’s no place quite so comfortable as one’s own home and community. However, according to AARP, nearly one-third of all Americans over 65 experiences a fall in the home. There are other safety issues that make staying in the home a challenge and the initial accident prevention costs might be off-putting. But in the long run, the costs can be far less to stay home and renovate than to move into Assisted Living.

Senior-proofing the home is much like childproofing the home. Both encourage you to do a room-by-room assessment of potential and hidden hazards. Both take into account the physical limitations their subjects may encounter. And in both instances, safety in independence is key. But do everyone a favor and, for the senior crowd, don’t lock the toilet seat.

Elder home-proofing suggestions abound on the internet, but the most thorough and comprehensive guide to home safety I’ve found comes to us from our friends at AARP. Their AARP Home Fit Guide goes into great depth discussing home livability, home safety and home maintenance to help keep the estimated 83% of seniors who would like to, age at home.

Fall prevention is a huge concern when it comes to seniors living alone. Getting rid of scatter or throw rugs throughout the home, lighting dim passageways, installing shower and toilet grab bars, keeping passageways clear of clutter and wiring, all contribute to fall prevention in the home.  If your home needs renovation, contact your state’s Department on Aging for information on available senior home modification services.

Senior safety is addressed outside the home as well as in. Make sure medication dosages are kept current. Visit the eye doctor to gauge general as well as peripheral vision.

Owning a good Medical Alert System, as we’ve written before, is vital. In addition to providing real help in case of an accident or fall, simply possessing such a device can contribute to peace of mind for older adults who live alone.

Occupational Therapists (OTs) can be brought to the home to conduct a full assessment to help maximize an accessible living environment. Also, look for a Certified Aging-In-Place Specialist (CAPS) through the National Association of Home Builders to help with recommending home modifications to help age in place.

Taking preventative steps such as these, along with the help of a family or professional caregiver, can go a long way to help an independent lifestyle a viable senior option.

Log in